Fan of blueberry pie? That scent of candle is what featured on the poster for A24’s latest horror film, Heretic. This cryptic promotion of their movie is simply something we’d expect no less from A24, the studio behind critically acclaimed hits like Hereditary, Midsommar, and The Witch. But perhaps this is what makes them so widely popular.
While the poster is equal parts haunting and cryptic, it can be described as a photo of a dimly lit blueberry pie scented candle, surrounded with fog that conveys lingering dread. The trailer itself released released on June 25th, 2024, and features two minutes and twenty-three seconds of Hugh Grant in a capacity we’d thought we never see him in — being the villain.
Undoubtedly, the addition of Hugh Grant will add even more buzz to this film. Although known for his rom-com ventures, him stepping into the horror genre is definitely a different twist in his career. To what capacity Grant will feature in the story, either as the hero, villain, or anywhere in between remains to be seen. Regardless, this pull of star power will make the film a treat.
A24 has efficiently built their acclaimed reputation through films like these — thrillers and horror films that attempt to push boundaries. Their horror titles, in particular, have garnered a loyal following for their take on the genre, such as with Midsommar and The Witch. Heretic will surely look to further push this boundary, becoming an iconic mainstay in the lineup of A24 films.
The trailer looks impressive, and it seems as if Heretic will be another standout in A24’s impressive catalog. With the combination of the studio and the film’s star power, Heretic is shaping up to be one of the most talked-about films of the year. Get ready to be haunted by A24’s latest hit –- it will surely be a wild ride.
